Education Alerts was developed by Effective Student Marketing, Inc. (ESM). Effective Student Marketing is a strategic marketing organization specializing in student lead generation programs, student marketing and student recruitment, designed exclusively for career, technical, vocational and continuing education schools.

Founded by President and CEO, Andy Kelley, in 2004, Effective Student Marketing has grown rapidly, connecting with like-minded companies and individuals in the education industry. Maintaining a close working relationship with clients is the key factor to ESM’s success. ESM has a reputation for providing its clients with a high degree of strategic direction, unwavering customer service and results that mean profitability.

Our management team has more than 45 years combined experience working in education marketing on the school side – your side! Every day, we experienced your challenges – increasing lead generation and enrollment goals along with ever-shrinking marketing budgets. Now we want to share our knowledge and skills with you to help you meet and exceed your enrollment revenue goals.

ESM’s client base consists of private, for profit career schools, colleges and universities nationwide in a variety of program areas, such as healthcare, cosmetology, filmmaking, photography, web design and paralegal studies to provide cost-effective and measurable student lead generation and student recruitment strategies.

Although ESM utilizes internet marketing tools and techniques, including cost per lead and search engine advertising, ESM’s staff of education marketing specialists have the experience, skills and knowledge to provide client schools with a full range of marketing services, including:

• lead generation campaigns
• pay per click advertising
• cost per lead marketing
• e-Newsletters
• direct mail campaigns
• e-Mail campaigns
• research and analysis
• media placement and public relations

ESM also provides professional copywriting and graphic design services, but is happy to work in partnership with a school’s internal or external creative resources.

We would like to be on your side! Discover how Education Alerts can help you improve your enrollment revenue - request a free demonstration today. Or call us right now for more information at 978.475.0880.